Microsoft Surface (Codename: Milan), is a Multi-touch product from Microsoft which is developed as a software and hardware combination technology that allows a user, or multiple users, to manipulate digital content by the use of natural motions, hand gestures, or physical objects. It was announced on May 29, 2007 at D5 conference.[2] Initial customers will be in the hospitality businesses, such as restaurants, hotels, retail, public entertainment venues and the military for tactical overviews. The preliminary launch was on April 17, 2008, when Surface became available for customer use in AT&T stores.[1] The Surface is also being used in the CBS series CSI: MIAMI, where the crime lab uses it for investigation purposes, the MSNBC coverage of the 2008 US presidential election[3], Disneyland’s future home exhibits, and various hotels and casinos
Surface is essentially a Windows Vista PC tucked inside a table, topped with a 30-inch reflective surface in a clear acrylic frame. A projector underneath the surface projects an image onto its underside, while five cameras in the machine’s housing record reflections of infrared light from human fingertips. The camera can also recognize objects placed on the surface if those objects have specially-designed “tags” applied to them. Users can interact with the machine by touching or dragging their fingertips and objects such as paintbrushes across the screen, or by placing and moving tagged objects. Surface has been optimized to respond to 52 touches at a time. During a demonstration with a reporter, Mark Bolger, the Surface Computing group’s marketing director, “dipped” his finger in an on-screen paint palette, then dragged it across the screen to draw a smiley face. Then he used all 10 fingers at once to give the face a full head of hair.
Using the specially-designed “tags” on objects, Microsoft Surface can automatically offer additional wine choices tailored to the dinner being eaten based on the type of wine set on the Surface.
A commercial Microsoft Surface unit is $12,500 (unit only), whereas a developer Microsoft Surface units costs $15,000 and includes a developer unit, five seats and support.[4] However Microsoft said it expects prices to drop enough to make consumer versions feasible in 2010.[5]
Partner companies use the Surface in their hotels, restaurants, and retail stores. The Surface is used to choose meals at restaurants, plan vacations and spots to visit from the hotel room. Starwood Hotels plan to allow users to drop a credit card on the table to pay for music, books, and other amenities offered at the resort. In AT&T stores, use of the Surface include interactive presentations of plans, coverage, and phone features, in addition to dropping two different phones on the table and having the customer be able to view and compare prices, features, and plans. MSNBC’s coverage of the 2008 US presidential election used Surface to quickly and easily share with viewers information and analysis of the race leading up to the election. The anchor analyzes polling and election results, views trends and demographic information and explores county maps to determine voting patterns and predict outcomes, all with the flick of his finger. In some hotels and casinos, users can do a range of things such as, watch videos, view maps, order drinks, play games, and chat and flirt with people between Surface tables.
